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Nov 24, 2022

When it comes to building valuable relationships with customers, sales representatives are critical players on the front lines. But are they getting the basics right?


Sales experience matters, and a good one starts by getting the basics right.

Our guest in this episode is a renowned B2B sales trainer, speaker, and author of “The Key to the Gate”.

EksAyn Anderson is an author, sales and negotiation expert, and speaker. EksAyn has been seen on, Speaker Magazine, TV, and various business blogs and podcasts. His new book, The Key to the Gate: Principles and Techniques to Get Past Gatekeepers to the Decision Maker, has sold internationally. He has an xtensive selling experience, including selling to governments, associations, and other businesses. His educational background in psychology and life experiences have taught him not only how to connect, communicate, and sell but also how to teach you and your team to increase your sales, negotiate with the best, and create loyal long-term clients. 

Much more importantly, he is somewhat good at playing hide and seek, jumping on a trampoline with his children, and at setting up a tent trailer when taking his family on road trips. He also enjoys hiking mountains with his children, camping, and reading.