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Oct 17, 2019

In an increasingly online world, there's simply too much information available for most of us to filter out. That's why we look to influencers: highly visible social media figures who share our values and interests and who we look to for trusted recommendations. 

Our guest in this episode shares how she used her skills and status as an online influencer to build a niche business that not only keeps her at the forefront of her target audience's minds, but successfully sustains streams of revenue.

Kristen Levine is the founder of Pet Living, an online platform connecting animal lovers with uplifting and helpful information on living their best life with their furry friends, and connecting pet-friendly companies with the best public relations and marketing resources.